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Outstanding
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In this BMW faux ooh ad, a woman gently closes the rear door of her car before sliding into the driver’s seat and placing a goldfish in a plastic bag on the passenger side. The ad humorously reimagines the typical car ride through the anxious eyes of a fish, with the BMW X1 xDrive23d providing a smooth journey that keeps the fragile bag stable despite twists and turns. A creative piece that masterfully blends humor and creativity with a memorable twist on driving intelligence.
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