Citroën Alien Charges the Car with Power

Imagine an extraterrestrial being initiating a car charge with sheer energy in an open field. That’s the engaging premise of this Citroën mixed reality ad featuring the fast charge capability of the new Citroën Ë-C4. The video unfolds as an alien stands still above the grass, then slowly levitates with arms extended forward, releasing a radiant pulse of electric light that lifts the electric vehicle charger and connects it to the car, starting the charging process. Using impactful CGI effects, this Citroën mixed reality ad transforms a simple electric vehicle feature into an effective product showcase.