Citroën Alien Charges the Car with Power

This Citroën mixed reality ad showcases the fast charge capability of the new Citroën Ë-C4. The video features an extraterrestrial being in an open field, initiating a car charge with sheer energy.

The alien stands still above the grass before slowly levitating with arms extended forward. It releases a radiant pulse of electric light that lifts the electric vehicle charger and connects it to the car, starting the charging process. Using impactful CGI effects, this mixed reality ad transforms a simple electric vehicle feature into an effective product showcase.