FOOH Impact Score:
Improvable
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Imagine a baby’s blink triggering a galactic adventure. That’s the fun premise of this Joie Baby cgi campaign featuring the i-Harbour E car seat in Eclipse. The video unfolds as the scene opens from the point of view of a baby sitting on a car seat, and with each blink, the car interior morphs into a universe of fuzzy-textured planets, a floating space rocket, and cosmic views outside the windows. The scene shifts seamlessly to a mother placing her baby into the Joie Baby i-Harbour E car seat beneath a hanging solar system mobile, reinforcing the cosmic theme. Using innovative CGI effects, this Joie Baby cgi campaign transforms an everyday car interior into a captivating product showcase.