Mercedes Benz Hot Wheels Race Track Installation
Pink Mercedes Races Through Towering Loop
This Mercedes Benz fake out-of-home advertisement begins with a close-up of the brand's Instagram post, captioned “Let’s play”. A bold comment from Hot Wheels, “You spin my head right round right round”, is visible alongside likes and shares.
The ad humorously reimagines an urban environment with a towering Hot Wheels loop installation. A sleek fantasy car, styled in pink and black Mercedes design, races through bright orange curves. The scene is framed by striking white buildings and a structure shaped like the brand’s iconic star.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:konji___, george_tyebcho
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