Mercedes Benz Hot Wheels Race Track Installation
Outstanding
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In this Mercedes Benz fake out of home ad, a close-up of the brand's Instagram post captioned “Let’s play” fills the screen as a bold comment from Hot Wheels reading “You spin my head right round right round” sits alongside visible likes and shares. The ad humorously reimagines a real urban environment with a towering Hot Wheels loop installation, where a sleek fantasy car styled in pink and black Mercedes design races through bright orange curves, framed by striking white buildings and a structure shaped like the brand’s iconic star. A creative concept that masterfully blends humor and creativity with a memorable twist on automotive storytelling.
