PUMA Lion Statue Holds Soccer Ball

Stone Lion Roars in Trafalgar Square

This PUMA CGI video brings a historic British monument to life for a global sports moment. The scene opens on London’s iconic Trafalgar Square, with the camera gliding over the renowned Landseer Lions and the grand Langham Hotel in the background.

As the focus tightens on one lion statue, it shifts: the stone lion lifts its head, lets out a low roar, and looks down at a PUMA soccer ball between its massive paws. This CGI effect transforms the timeless statue into an innovative product showcase.

The video hints at a game-changing announcement set for January 6, 2025.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:PUMA

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:England
City:London
Date posted:March 17, 2025
Source:Instagram