FOOH Impact Score:
Impressive
Learn moreIn this Olympics promotional cgi ad, fans get the chance to win tickets to the Paris Olympics by finding the Olympic Phrygia. The scene unfolds as an Olympic ticket is placed on top of an underpass wall barrier, but as the wind picks up, it starts to blow away. Suddenly, the Olympic Phrygia appears, performing a flawless gymnastic flip before landing with a final stomp, pinning the ticket down. After its impressive exhibition, it transforms into a toy. Moments later, a man walking out of the underpass discovers the Phrygian toy—and with it, the ticket. With an engaging use of CGI effects, this Olympics promotional campaign transforms an everyday urban setting into a fresh, relatable spectacle, highlighting the excitement of Olympic Stories and the opportunity to win a ticket and a 3D-printed mascot for Paris 2024.
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