Ville de Marseille Sailboats Forming Olympic Logo

Staff Pick

Marseille Sailboats Form Olympic Logo

This fake out-of-home advertisement for Ville de Marseille opens with an aerial view of the Marseille Marina. Five sailboats are seen cruising in formation across the harbour, highlighting the city's role as a host for Paris Olympic events.

The boats glide in synchronised circular paths, cutting white foam trails on the water. These trails gradually merge to form the five interlocked rings of the Olympic logo, set against a backdrop of hillside buildings and city traffic. This CGI effects enhancement celebrates the Olympic spirit and wishes good luck to all Paris 2024 athletes competing in Marseille.

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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Gold Winner at the FOOH Awards 2025

Credits

Agency:Carbon Studio
Production:Carbon Studio
VFX:Carbon Studio
Sound:Carbon Studio

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:France
Date posted:August 1, 2024
Source:Instagram