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Ville de Marseille Sailboats Forming Olympic Logo

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FOOH Impact Score

Outstanding

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2025
Gold Winner at the FOOH Awards 2025

Credits

Brand: Ville de Marseille

Agency: Carbon Studio

Production Company: Carbon Studio

VFX: Carbon Studio

Sound: Carbon Studio

Metadata

Brand Industry: Sports & Recreation

Country: France

City: Marseille

Effects / Animations: Fluid & Splash, Simple Motion

Surroundings: Marseille Marina, Buildings, Cars, Seas

Date posted: August 1, 2024

Source: Instagram

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This Ville de Marseille fake out of home ad begins with an aerial shot of the Marseille Marina, where five sailboats cruise gracefully in formation across the harbor. This moment cleverly highlights the city's role as a host for Paris Olympic events as the boats glide in synchronized circular paths, cutting white foam trails on the water which gradually merge into the five interlocked rings of the Olympic logo, all set against a backdrop of hillside buildings and city traffic. As a perfect blend of creative storytelling and captivating product integration, the CGI effects enhancement is designed for celebrating Olympic spirit and wishing good luck to all Paris 2024 athletes competing in Marseille.

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