Tobes Giant Paralympic Gear Scattered in Liverpool

Tobes Giant Paralympic Gear in Liverpool

This CGI advertisement features giant Paralympic sports gear scattered across a busy Liverpool junction. The scene includes a massive hockey helmet with an oversized ice hockey puck, skis propped against a lamp post, a wheelchair on the pavement, and several towering snowboards around the street. This visually striking moment highlights Tobes’ support for Team GB and ParalympicsGB as the Milano Cortina Paralympic Games approach.

The camera tracks past these items before Tobes walks into frame, bumps into the huge helmet, and continues down the pavement. A digital board behind him updates from a Team GB and ParalympicsGB message into richer Paralympics visuals. The shot tightens on the screen as gentle snow begins to fall, reinforcing the partnership with Sky UK. This CGI effects enhancement aims to raise awareness of Tobes’ backing for ParalympicsGB ahead of the Milano Cortina Paralympic Games.

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Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Date posted:March 8, 2026
Source:Instagram