Tobes Giant Sports Equipment Glides on Street

Imagine Liverpool’s city streets turning into an unexpected winter sports arena as giant Olympic gear rolls past everyday pedestrians. That’s the dynamic premise of this Tobes vfx advertising featuring a larger-than-life streetside takeover for Sky UK’s support of Team GB and Paralympics GB. The video unfolds as Toads walks along a damp Liverpool pavement with his stick, passing a giant inline skate resting casually by the curb; sensing movement, he steps smartly aside just in time for a riderless wheelchair to race past, then shifts again as a massive curling stone glides toward him, followed by an oversized ice hockey puck stamped with the Sky logo sliding down the pavement, before the camera pans right to reveal the wider junction filled with more scaled-up winter sports equipment, including a huge hockey helmet, all under a light fall of snow as the shot settles on a 3D digital billboard promoting Tobes’ campaign backing Team GB and Paralympics GB for the Milano Cortina 2026 Winter Olympics and Paralympics and capturing the gathering excitement in Liverpool. Using engaging VFX, this Tobes vfx advertising transforms the familiar Liverpool streetscape into an innovative product showcase for Tobes’ support of Paralympics GB and Sky UK’s Milano Cortina Paralympic Games message.