Tobes Giant Sports Equipment Glides on Street

This Tobes VFX advertisement transforms Liverpool's city streets into an unexpected winter sports arena. The video features a larger-than-life streetside takeover for Sky UK’s support of Team GB and Paralympics GB, showcasing giant Olympic gear rolling past everyday pedestrians.

The scene unfolds with Toads walking along a damp Liverpool pavement. He encounters a giant inline skate, a riderless racing wheelchair, a massive curling stone, and an oversized ice hockey puck stamped with the Sky logo. The camera then pans to reveal a wider junction filled with more scaled-up winter sports equipment, including a huge hockey helmet, all under a light snowfall. The shot settles on a 3D digital billboard promoting Tobes’ campaign backing Team GB and Paralympics GB for the Milano Cortina 2026 Winter Olympics and Paralympics, capturing the gathering excitement in Liverpool.

Using engaging VFX, this Tobes advertisement transforms the familiar Liverpool streetscape into an innovative product showcase for Tobes’ support of Paralympics GB and Sky UK’s Milano Cortina Paralympic Games message.