Watches and Wonders Watches on Chair Lifts in Geneva
Staff Pick
Watches and Wonders: Geneva Chair Lift Showcase
This FOOH (fake out-of-home) CGI advertisement for Watches and Wonders transforms Geneva's city streets. The video depicts ski lifts soaring through the urban landscape, carrying stylish timepieces instead of skiers.
The ad showcases vibrant watches with colourful straps. Each chair lift carries watches paired with ski boards, moving in opposite directions. Additional watches are displayed on a nearby bench, and a tram passes below, featuring the Watches and Wonders Geneva logo.
This computer-generated campaign invites viewers to immerse themselves in the world of watchmaking in the coming weeks, presenting an innovative product showcase within the city.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Why CGI
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