Watches and Wonders Watches on Chair Lifts in Geneva

Imagine ski lifts soaring through the streets of Geneva, but instead of skiers, they carry stylish timepieces. That’s the Distinctive premise of this Watches and Wonders FOOH ad featuring vibrant watches with colorful straps. The video unfolds as ski lifts glide beside buildings, each chair carrying watches paired with ski boards heading in opposite directions. On a nearby bench, more watches rest, adding to the dynamic scene, while a tram passes below proudly displaying the Watches and Wonders Geneva logo. A campaign inviting everyone to get ready to plunge into the world of watchmaking in just a few weeks. Using computer generated graphics, this Watches and Wonders FOOH ad transforms the city streets into an Innovative product showcase.