Galeries Lafayette Purple Shoe Flying

In this Galeries Lafayette faux OOH ad, a person films the striking façade of Galeries Lafayette Haussmann, where a billboard displays two female models. The scene unfolds as the video pans to the street, and the person notices a shadow above. The camera quickly pans back to the façade, revealing a giant purple Melissa Possession Jelly Shoe hovering in the air and slowly descending toward the building. The shoe moves closer, as if it is getting inside the store, and is later revealed on the billboard as the display opens, creating a dramatic and surreal visual moment. With a Memorable use of computer generated graphics, this Galeries Lafayette promotional campaign transforms an ordinary storefront into a fresh, relatable spectacle, highlighting Galeries Lafayette’s invitation to discover Melissa's Pop-Up store.