Galeries Lafayette Purple Shoe Flying

This faux OOH ad for Galeries Lafayette Haussmann begins with a person filming the striking façade, where a billboard displays two female models. The camera then pans to the street, and a shadow is noticed above.

The camera quickly pans back to the façade, revealing a giant purple Melissa Possession Jelly Shoe hovering in the air and slowly descending toward the building. The shoe moves closer, as if entering the store, and is later revealed on the billboard as the display opens, creating a dramatic and surreal visual.

This memorable use of computer-generated graphics transforms an ordinary storefront into a fresh, relatable spectacle, highlighting Galeries Lafayette’s invitation to discover Melissa's Pop-Up store.