Kaspersky Ballerina Hologram on 3D Glasses

This fake out-of-home advertisement for Kaspersky opens with a night-time view of the illuminated Bolshoi Theatre. Cars navigate through light traffic under a gentle snowfall, setting the scene for a unique digital display.

A man puts on 3D glasses, triggering a holographic ballerina to gracefully dance above the theatre. Behind her, skyscrapers light up in radiant colours, with snow continuing to fall across the cityscape. This computer-generated imagery highlights Kaspersky’s commitment to digital protection and innovation.

The ad blends engaging storytelling with distinctive product integration, designed to promote a secure future for the New Year.