Iberdrola Cable Wires Power Billboard Lights

Woman Plugs Cables, Billboard Lights Up

This Iberdrola VFX advertisement depicts a young woman encountering loose electrical cables on a street. Upon connecting them, a dramatic transformation occurs, illuminating a towering billboard above.

The billboard instantly lights up to display the word “BELIEVE” alongside jubilant Spanish athletes mid-celebration. Green energy visibly surges through the newly linked cables, connecting her action with the spirited visual. This energy network activation creatively transforms a pedestrian into a symbolic power source, highlighting Iberdrola’s role as a driving force behind individual actions and national achievement.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Spain
City:Madrid
Date posted:August 8, 2024
Source:Instagram