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Iberdrola Cable Wires Power Billboard Lights

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Credits

Brand: Iberdrola

Who we think created this: Maramura Experiences

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Metadata

Brand Industry: Services

Country: Spain

City: Madrid

Effects / Animations: Projection & Hologram, Billboard & Digital Screen, Human Interaction

Surrounding: City

Date posted: August 8, 2024

Source: Instagram

FOOH.com is the biggest vfx advertising library. If you are the creator of this Iberdrola ad or would like to add your work Submit your work!

In this Iberdrola vfx advertising, a young woman stumbles upon loose electrical cables lying on the street, and as she connects them, a dramatic transformation takes place, illuminating a towering billboard above. The scene unfolds as the billboard instantly lights up to display the commanding word “BELIEVE” alongside jubilant Spanish athletes mid-celebration, while green energy surges visibly through the newly linked cables, connecting her action with the spirited visual. With an engaging use of VFX, this Iberdrola energy network activation creatively transforms a simple pedestrian into a symbolic power source, highlighting Iberdrola’s role as the driving force behind both individual actions and national achievement.

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