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Kaspersky Giant Spider Comes Out of Portal

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Solid

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Credits

Brand: Kaspersky

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Services

Country: Singapore

City: Singapore

Effects / Animations: Projection & Hologram, Simple Motion, Complex Motion, Floating & Flying Objects, Large Objects

Surroundings: Marina Bay Sands, Skyline, Buildings, Skies

Date posted: April 16, 2025

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In this Kaspersky FOOH campaign, a futuristic space shuttle zooms above the iconic Marina Bay Sands, introducing a hyper-modern layer of digital cybersecurity. The scene unfolds as lightning cracks the sky, opening a swirling portal through which a colossal spider descends; high-tech drones swiftly respond, firing laser beams to defend the landmark, forcing the spider to vanish while the protective shield remains intact. With a captivating use of computer generated imagery, this Kaspersky digital display transforms a familiar cityscape into a striking, relatable spectacle, highlighting Kaspersky’s invitation to GITEX Asia 2025 happening on April 23–25 at Marina Bay Sands, Singapore.

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