Benefit Skater Tumbles Down Brow Gel on Skate Park

Imagine a skate park turning into a beauty lab. That’s the impactful premise of this Benefit Cosmetics FOOH ad featuring the 24-Hour Brow Setter gel. The video unfolds as a man and a woman skate through a concrete bowl, where a towering version of the brow gel stands in the middle of the park. The woman stops at the peak, gently taps the oversized gel, and it rolls down, turning into a flowing stream that glides through the bowls. As the gel spreads, skateboards get caught mid-flow and skaters scramble to retrieve them, visually signifying the unmatched 24-hour hold of the product. Using CGI effects, this Benefit Cosmetics FOOH ad transforms a familiar skatepark into an authentic product showcase.