Benefit Skater Tumbles Down Brow Gel on Skate Park

This Benefit Cosmetics FOOH ad transforms a skate park into a beauty lab for the 24-Hour Brow Setter gel. The video features a man and a woman skating through a concrete bowl, where an oversized version of the brow gel stands prominently in the centre.

The woman taps the towering gel, causing it to roll down and transform into a flowing stream that glides through the bowls. As the gel spreads, skateboards are caught mid-flow and skaters scramble to retrieve them, visually demonstrating the product's 24-hour hold.

Using CGI effects, this Benefit Cosmetics FOOH ad creates an authentic product showcase within a familiar skate park setting.