Sephora Paper Bag Sliding in Istanbul Street

Sephora Paper Bag in Istanbul

This fake out-of-home (FOOH) advertisement features a giant white Sephora paper bag. It is shown gliding across a crosswalk in the streets of Istanbul.

The bag's path aligns with a black stripe on the road, which features bold "SEPHORA" text, resembling a finish line. This creative brand placement humorously reimagines everyday city scenery, making the urban landscape feel like part of a shopping experience.

The ad masterfully blends playfulness and creativity with memorable product storytelling.

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Credits

Brand:Sephora
Artist:Vertex CGI

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Turkey
Date posted:October 30, 2023
Source:Instagram