FOOH Impact Score:
Solid
Learn moreIn this Sephora fake OOH ad, a giant white Sephora paper bag glides across a crosswalk in the streets of Istanbul, its path aligning with a black stripe featuring a bold “SEPHORA” text—resembling a race’s finish line. The ad humorously reimagines everyday city scenery with a Creative brand placement that makes the urban landscape feel like part of the shopping experience. A fake OOH ad that masterfully blends playfulness and creativity with memorable product storytelling.
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