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Estée Lauder Giant Foundation Domino

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Metadata

Brand Industry: Beauty & Personal Care

Country: United Kingdom

City: London

Effects / Animations: Simple Motion, Rigid-Body, Large Objects, Fluid & Splash

Surrounding: Tower Bridge

Date posted: March 20, 2026

Source: Instagram

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In this Estée Lauder faux ooh ad, the scene opens on a close-up of London’s Tower Bridge before revealing it lined with towering Double Wear Stay-in-Place foundation bottles that turn the landmark into a dramatic product showcase. The scene unfolds as the final giant bottle tilts forward and knocks into the next, setting off a domino effect along the bridge, then cutting to the opposite side where another row of oversized bottles stands ready, until the first one crashes down, its lid flipping open and foundation spilling smoothly across the bridge as the camera zooms in to follow the spreading liquid, underscoring Double Wear’s long-lasting wear, oil control, and expansive shade range for consistent coverage. With a dynamic use of CGI, this Estée Lauder foundation faux ooh ad transforms an everyday city icon into a bold, relatable spectacle, highlighting Estée Lauder’s aim to showcase enduring, customizable coverage that stays in place through anything.

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