FOOH Impact Score:
Solid
Learn moreIn this DM faux ooh ad, colorful jellies begin to fall from the sky just outside a DM store as Jelly Blush Sticks, in multiple variants, appear and bounce with every wiggle of the gelatinous pieces, making their way toward the store entrance. The scene unfolds as the animated products hop over the vibrant jellies and into the store, setting the stage for the arrival of Revolution Beauty Essentials, now available in select DM markets and online. With a dynamic use of computer generated imagery, this DM blush-focused spot transforms an everyday street into a captivating spectacle, highlighting DM’s goal to showcase the accessibility and fun of its new makeup range.
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