CGI Video CUPRA Sports Car Transforms into Robot at Crossing

CUPRA Sports Car Transforms into Robot at Crossing

Sports Car Transforms into Robot in a fake-out-of-home ad of CUPRA

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FOOH Impact Score:

Solid

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Credits

Brand: CUPRA

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Sports & Recreation

Country: Japan

City: Tokyo

Effects / Animations: Morphing & Transformation, Large Objects, Complex Motion, Character Animation

Surroundings: Shibuya Corssing, Pedestrian, Buildings

Date posted: March 27, 2024

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Imagine Tokyo’s iconic Shibuya Crossing turning into a platform for futuristic transformation. That’s the dynamic premise of this CUPRA cgi ad featuring the ABT CUPRA Formula E Gen3 car. The video unfolds as an aerial view captures the bustling intersection before a section of the street dramatically slides open, revealing the race car rising from beneath the surface. Once elevated, it slowly transforms into a towering robot, standing confidently amid the crowd, marking a striking tribute to the Formula E event in Tokyo. Using engaging computer generated graphics, this CUPRA cgi ad transforms an everyday urban location into an innovative product showcase.