Wimbledon Tennis Racket Wraps Around Big Ben
London Eye Becomes a Racket Frame
This Wimbledon FOOH campaign features an oversized tennis racket dramatically wrapped around London's Big Ben. This moment highlights the tournament’s immersive presence as the iconic landmark is seamlessly transformed into part of a tennis-themed landscape.
The video continues with the London Eye reconfigured into a giant racket frame suspended above the Thames. A truck overflowing with fluorescent tennis balls then rolls through central London, spilling them onto historic streets as it passes Westminster and the Houses of Parliament.
These CGI effects enhance the campaign, designed to build excitement around the July 2024 event through authentic storytelling and dynamic product integration.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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Artist:Why CGI
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