Wimbledon Tennis Racket Wraps Around Big Ben

This Wimbledon FOOH campaign begins with an oversized tennis racket dramatically wrapped around London's Big Ben. This moment cleverly highlights the tournament’s immersive presence as the iconic landmark is seamlessly transformed into part of the tennis-themed landscape, followed by the London Eye reconfigured into a giant racket frame suspended above the Thames. A truck overflowing with fluorescent tennis balls rolls through central London, spilling them onto historic streets as it passes Westminster and the Houses of Parliament. As a perfect blend of authentic storytelling and dynamic product integration, the CGI effects enhancement is designed for building excitement around the July 2024 event.