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MARSEILLE Olympics Logo Inflates at Stadium

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FOOH Impact Score

Impressive

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Credits

Brand: MARSEILLE

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Sports & Recreation

Country: France

City: Marseille

Effects / Animations: Complex Motion, Floating & Flying Objects, Large Objects, Inflation

Surroundings: Orange Vélodrome, Stadiums

Date posted: August 5, 2024

Source: Instagram

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This London MARSEILLE cgi ad begins with a sweeping aerial view of the Orange Vélodrome as a massive inflatable Olympics logo starts to unfurl from the roof of the stadium. This moment cleverly highlights the excitement of the upcoming Olympic events as the logo fully inflates and becomes a striking centerpiece, setting the stage for a floating soccer ball that glides through one of the rings, symbolizing the fusion of sport and spectacle. As a perfect blend of dynamic storytelling and captivating product integration, the VFX enhancement is designed for promoting the first football semi-final of the Olympic Games on August 5, 2024.

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