Veikkaus Giant Christmas Card Gets Scratched

This Veikkaus FOOH campaign features a city building at night, adorned with Christmas lights and oversized shimmering ornaments. A giant Santa hat emerges from the side of the building, flicking a triangular scratching chip towards a massive advent-style card on the facade. The chip glides across the surface under the headline “JOULUKALENTERI,” revealing the hidden message “Missä arpa, siellä joulu” as the camera zooms in and festive decorations glow.

The CGI effects enhance this engaging storytelling, promoting Veikkaus’ Christmas lottery calendar and holiday scratch card experience. This campaign integrates product details into a distinctive visual narrative.