Primark Store Building Transformed Into House
Primark Store Becomes a Home
This Primark Home CGI campaign transforms a modern building on a quiet city street. Bricks rise from the ground, subtly shifting the facade piece by piece into a distinct house. Windows snap into place, doors form, and warm interior lighting glows from within.
Finishing touches like gutters and a concrete flower box materialise with precision. The transformation culminates with a 'PRIMARK HOME' sign above the door and a house number affixed to the side. This computer-generated imagery highlights Primark's upcoming launch in Belfast on June 3, 2025.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Squint Creative
Agency:Squint Creative
Production:Squint Creative
VFX:Jcomms
Sound:Squint Creative
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