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Primark Store Building Transformed Into House

Building Transformed into a House in a fake-out-of-home ad of Primark Home View this post on Instagram

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Solid

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Credits

Brand: Primark Home

Agency: Squint Creative

Production Company: Squint Creative

VFX: Jcomms

Sound: Squint Creative

Metadata

Brand Industry: Home & Garden

Country: Northern Ireland

City: Belfast

Effects / Animations: Building Transformation, Complex Motion, Simple Motion

Surroundings: Buildings, Streets

Date posted: February 26, 2025

FOOH.com is the biggest CGI campaign library. If you are the creator of this Primark Home ad or would like to add your work Submit your work!

In this Primark Home CGI campaign, a quiet city street features a modern building that subtly begins to shift as bricks rise from the ground up, transforming the facade piece by piece into a distinct house. The scene unfolds as windows snap into place, doors form, warm interior lighting glows from within, and finishing touches like gutters and a concrete flower box materialize with precision, culminating in the appearance of a 'PRIMARK HOME' sign above the door and a house number affixed to the side. With a clear use of computer generated imagery, this Primark Home branded moment transforms a plain urban structure into a homey spectacle, highlighting Primark's upcoming launch in Belfast on June 3, 2025.

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