Printemps Steam Train Driving Through Buildings

Imagine a striking black and green steam locomotive seamlessly blending into the façade of a Parisian department store. That’s the Distinctive premise of this Printemps FOOH ad featuring a holiday-themed spectacle. The video unfolds as the train emerges from an underpass, linking to the iconic Printemps Haussmann via a rail bridge. As it nears the building, wrapped gifts become caught on the ceiling and tumble onto the street, creating a moment of festive surprise. Undeterred, the train continues its journey inside, carrying even more holiday treasures. It glides across the rail bridge, stopping between two buildings before its doors swing open, unleashing a cascade of beautifully wrapped presents, revealing an overflowing Christmas wonderland. Using Memorable CGI, this Printemps FOOH ad transforms the locomotive into an Engaging product showcase.