Printemps Steam Train Driving Through Buildings

This Printemps FOOH ad features a black and green steam locomotive integrated into the façade of a Parisian department store. The video shows the train emerging from an underpass, connecting to the Printemps Haussmann via a rail bridge. As it approaches the building, wrapped gifts fall from the ceiling onto the street.

The train then continues its journey inside, gliding across the rail bridge and stopping between two buildings. Its doors open, releasing a cascade of beautifully wrapped presents, creating an overflowing Christmas wonderland. This CGI ad transforms the locomotive into an engaging product showcase.