FOOH Impact Score:
Solid
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In this Samsung faux ooh ad, a building façade comes alive as a Fiorucci x Samsung 3D digital screen shifts seamlessly, with the wallpaper sliding open to unveil a dynamic interior. The ad humorously reimagines a retail billboard as a cascading burst of Fiorucci lollipop balls and Samsung Galaxy S24 phones, presenting the product as a clear lifestyle statement blending fashion and technology. A creative display that masterfully blends humor and creativity with a distinctive expression of brand collaboration.