BHV Dome Transformed Into Poke Ball
Paris Retail Landmark Becomes Pokémon Stage
This captivating FOOH (fake out-of-home) ad features the illuminated Le BHV Marais department store at night, highlighting its ornate façade and glowing dome.
The ad humorously reimagines Paris' iconic retail landmark by replacing the dome with a massive, trembling Poke Ball. This CGI effect sparks and lights up the night sky, blending fun and creativity with a memorable twist on brand storytelling.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Artist:The Sun Project
Agency:The Sun Project
Production:The Sun Project
VFX:The Sun Project
Sound:The Sun Project