BHV Dome Transformed Into Poke Ball

Paris Retail Landmark Becomes Pokémon Stage

This captivating FOOH (fake out-of-home) ad features the illuminated Le BHV Marais department store at night, highlighting its ornate façade and glowing dome.

The ad humorously reimagines Paris' iconic retail landmark by replacing the dome with a massive, trembling Poke Ball. This CGI effect sparks and lights up the night sky, blending fun and creativity with a memorable twist on brand storytelling.

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Credits

Brands:BHV, Pokemon
Agency:The Sun Project
Production:The Sun Project
VFX:The Sun Project
Sound:The Sun Project

Metadata

Work Type: FOOH
Country:France
City:Paris
Date posted:February 1, 2025
Source:Instagram