FOOH Impact Score:
Improvable
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In this LEGO CGI ad, a vibrant city street sets the stage as a van weaves through traffic with its door swinging open and shut. The ad humorously reimagines urban chaos with a van that transforms mid-chase—sprouting a coconut tree, fishing rod, and treasure box on its roof before its wheels shift into turtle-like legs. A creative execution that masterfully blends fun and imagination with a memorable twist on childhood adventure.