LEGO Van Transforms into Flying Turtle Van
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this LEGO CGI ad, a vibrant city street sets the stage as a van weaves through traffic with its door swinging open and shut. The ad humorously reimagines urban chaos with a van that transforms mid-chase—sprouting a coconut tree, fishing rod, and treasure box on its roof before its wheels shift into turtle-like legs. A creative execution that masterfully blends fun and imagination with a memorable twist on childhood adventure.
