FOOH Impact Score:
Improvable
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Imagine a soda cup mascot leading a dance revolution in a fast food restaurant. That’s the captivating premise of this Burger King mixed reality ad featuring their new Frickles. The video unfolds as a man dressed in a giant Burger King soda cup costume walks into the restaurant, where a self-service kiosk comes to life with wiggly eyes and a screen showing animated, chomping teeth. A customer filming himself at the kiosk reacts to his soda straw stretching unpredictably, followed by a dance scene at the counter where three soda cup mascots bust moves alongside three others dressed as Frickles. In the final moment, all the characters groove together while the iconic sign above the counter shifts to read “Delicious.” Using innovative CGI effects, this Burger King mixed reality ad transforms a typical restaurant visit into an engaging product showcase.