Telepass Skis and Poles at Arco della Pace
Telepass Skis & Poles at Arco della Pace
This FOOH CGI advertisement for Telepass features a tram, brightly decorated in yellow with a snow-covered roof and a giant Telepass card, passing in front of the iconic Duomo di Milano.
The ad humorously reimagines Arco della Pace as a snowy base. Oversized Telepass-branded ski skates and poles are positioned beside the monument, blending an urban setting with mountain excitement. This execution highlights the Telepass Plus App, connecting mobility with winter leisure.
B
FOOH Impact ScoreSolid
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