Telepass Skis and Poles at Arco della Pace
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Telepass
Agency: Crafted
Production Company: MaiN Factory
VFX: MaiN Factory
Sound: MaiN Factory
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In this Telepass fake out of home ad, a tram decorated in bright yellow with a snow-covered roof and a giant Telepass card passes in front of the iconic Duomo di Milano. The ad humorously reimagines Arco della Pace as a snowy base where oversized Telepass-branded ski skates and poles stand beside the monument, blending urban setting with mountain excitement. A captivating execution that masterfully blends fun with a memorable twist on mobility and winter leisure through the Telepass Plus App.
