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Mitera Hospital Giant Pink Ribbon Forms Heart

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brands: Mitera Hospital, Hygeia Hospital

Agency: Sheepfish

Production Company: CGWorks

VFX: CGWorks

Creative Director: Aristidis Gkotsis

Sound: Sheepfish

Metadata

Brand Industry: Services

Country: Greece

City: Athens

Effects / Animations: Cloth, Simple Motion, Complex Motion, Large Objects

Surroundings: City, Buildings, Hygeia Hospital

Date posted: October 1, 2024

Source: Instagram

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Imagine the Acropolis skyline being draped in a giant pink ribbon for a health campaign. That’s the distinctive premise of this Mitera Hospital fake ooh ad featuring a moving tribute to breast cancer awareness. The video unfolds as the scene opens with a view of buildings in Athens, spotlighting Hygeia Hospital, where a Greek phrase appears translating to “it is a must.” As the message fades, a giant pink ribbon emerges, gracefully flowing through the cityscape, encircling Hygeia Hospital before forming a heart shape in the background, symbolizing unity and care. Using dynamic CGI effects, this Mitera Hospital fake ooh ad transforms the city skyline into a resonant product showcase that emphasizes prevention and early detection in breast cancer care.

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