Mitera Hospital Giant Pink Ribbon Forms Heart
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Mitera Hospital Pink Ribbon CGI Ad
This FOOH CGI advertisement for Mitera Hospital features a giant pink ribbon forming a heart shape over the Acropolis skyline in Athens. The video begins with a view of buildings, spotlighting Hygeia Hospital, as a Greek phrase translating to “it is a must” appears.
A giant pink ribbon then emerges, flowing through the cityscape and encircling Hygeia Hospital before forming a heart in the background. This dynamic CGI ad transforms the city skyline into a product showcase, emphasising breast cancer prevention and early detection.
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FOOH Impact ScoreSolid
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Credits
Brands:
Artist:CGWorks
Agency:Sheepfish
Production:CGWorks
VFX:CGWorks
Sound:Sheepfish
Creative Director:Aristidis Gkotsis
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