Mitera Hospital Giant Pink Ribbon Forms Heart
Solid
Credits
Brands: Mitera Hospital, Hygeia Hospital
Agency: Sheepfish
Production Company: CGWorks
VFX: CGWorks
Creative Director: Aristidis Gkotsis
Sound: Sheepfish
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Imagine the Acropolis skyline being draped in a giant pink ribbon for a health campaign. That’s the distinctive premise of this Mitera Hospital fake ooh ad featuring a moving tribute to breast cancer awareness. The video unfolds as the scene opens with a view of buildings in Athens, spotlighting Hygeia Hospital, where a Greek phrase appears translating to “it is a must.” As the message fades, a giant pink ribbon emerges, gracefully flowing through the cityscape, encircling Hygeia Hospital before forming a heart shape in the background, symbolizing unity and care. Using dynamic CGI effects, this Mitera Hospital fake ooh ad transforms the city skyline into a resonant product showcase that emphasizes prevention and early detection in breast cancer care.







