Americanas Grocery Basket Driving in Rio de Janeiro

In this Americanas mixed reality ad, the scene opens with an aerial view over a vibrant street in Rio de Janeiro, Brazil, showcasing Sugar Loaf Mountain, the glimmering sea, and green hills in the distance. The scene unfolds as cars drive along the road and a massive grocery basket on wheels—stacked with gadgets, beauty products, and groceries—travels purposefully alongside them, making its way toward town for Americanas’ Black Friday sale. With a dynamic use of CGI effects, this Americanas promotional campaign transforms a typical city commute into a distinctive urban journey, highlighting Americanas’s innovative approach to showcasing their limited-time Black Friday baskets.