Americanas Grocery Basket Driving in Rio de Janeiro
Americanas Grocery Basket in Rio
This mixed reality advertisement for Americanas opens with an aerial view of a vibrant street in Rio de Janeiro, Brazil. The scene features Sugar Loaf Mountain, the sea, and green hills in the distance, with cars moving along the road.
A massive grocery basket on wheels, filled with gadgets, beauty products, and groceries, travels alongside the cars. It makes its way toward town to promote Americanas’ Black Friday sale.
Utilising dynamic CGI effects, this promotional campaign transforms a typical city commute into a distinctive urban journey, highlighting Americanas’ innovative approach to showcasing their limited-time Black Friday baskets.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Future Frame Creative
Production:Future Frame Creative
VFX:Future Frame Creative
Sound:Central Som de FIlme
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