FOOH Impact Score:
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Outstanding
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Imagine a bustling city plaza being interrupted by a beauty product landing from space. That’s the surprising premise of this Fenty Beauty fake out of home ad featuring the iconic Gloss Bomb. The video unfolds as a spark-filled Fenty Beauty Gloss Bomb descends like a space rocket into MixC World in Shenzhen, China, slowly landing upright amid released fire and then rotating to reveal sleek Fenty Beauty branding. Using engaging VFX, this Fenty Beauty fake out of home ad transforms an everyday public space into an innovative product showcase.
Fenty Beauty
Fenty Beauty
Fenty Beauty
Fenty Beauty +
Fenty Skin
Fenty Beauty
Fenty Beauty +
Fenty Skin
Fenty Beauty +
Sephora France
L’Oréal Groupe