Nykaa Lip Gloss on Boat Inflates Lip Floats
Nariman Port Lips Float Skyward
This FOOH campaign for Nykaa begins with a panoramic view of Nariman Port’s skyline, featuring moving clouds and gentle bay ripples. A pink boat sails in, carrying an oversized Charlotte Tilbury Plumping Lip Gloss bottle.
The bottle opens and touches massive inflatable pink lips floating on the water, causing them to inflate, become shiny and smooth, and float skyward. The cap then returns, and the lips glisten in the sun’s reflection. This VFX enhancement highlights the exclusive launch of Charlotte Tilbury’s Plumping Lip Gloss.
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