Nykaa Lip Gloss on Boat Inflates Lip Floats

This Nykaa FOOH campaign begins with a panoramic view of Nariman Port’s skyline, with moving clouds and gentle bay ripples setting the scene. This moment cleverly highlights the exclusive launch of Charlotte Tilbury’s Plumping Lip Gloss as a pink boat sails in carrying an oversized gloss bottle that opens and touches massive inflatable pink lips floating on the water, causing them to inflate, become shiny and smooth, and float skyward as the cap returns and the lips glisten in the sun’s reflection. As a perfect blend of captivating storytelling and distinctive product integration, the VFX enhancement is designed for driving anticipation and store visits for this exclusive release.