Paula’s Choice Facade Curtain Drop Reveal in New York
Paula's Choice NYC Facade Reveal
This FOOH advertisement for Paula's Choice features a towering building in New York. Initially appearing solid, its facade then loosens and unfolds like a massive cloth draping downwards.
The ad humorously reimagines urban architecture as the fabric cascades to the ground, revealing a giant bottle of Paula's Choice 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant standing tall at a street corner. This dynamic FOOH ad blends creativity with a memorable twist on skincare.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Vertex CGI
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