FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreIn this Paula's Choice FOOH ad, a towering building in New York appears solid at first, but then its facade loosens, unfolding like a massive cloth draping down. The ad humorously reimagines urban architecture with a Clear skincare solution as the fabric cascades to the ground, revealing a giant bottle of Paula's Choice 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant standing tall at a street corner. A Dynamic FOOH ad that masterfully blends creativity with a memorable twist on skincare.
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Paula's Choice
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Hello Sunday