Clay And Glow Giant Gift Box Delivered by Balloons

This CGI ad features a giant light pink gift box with a maroon ribbon, suspended over Runstraat in front of the NORTVI flagship store at Runstraat 26. Several oversized pink foil balloons, printed with the Clay And Glow logo, slowly descend with the box toward the street.

As the enormous box lands with a soft impact, the ribbon unwraps itself, and the lid is lifted away by the balloons. Three giant Clay And Glow blushes in different shades are revealed inside, with the camera lingering on the oversized products and the embossed text “NEW PRODUCT” on the base of the box. This moment highlights the launch of Clay And Glow’s new blush collection and its availability at ICI Paris XL stores.