FOOH Ad DM Helicopter Unveils Shampoo Monument

DM Helicopter Unveils Shampoo Monument

Helicopter Unveils Shampoo Monument in Berlin in a fake-out-of-home ad of Pomélo+Co.

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FOOH Impact Score:

Solid

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Credits

Brands: Pomélo+Co, DM

Agency / Production / VFX: Unknown

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In this DM fake out of home ad, the historic Victory Column in Berlin is draped in a white cloth featuring the DM logo, drawing curiosity from onlookers. The scene unfolds as a DM helicopter swoops in, gradually peeling away the covering to unveil an enormous Pomélo+Co. shampoo bottle in place of the landmark, creating a striking visual contrast. With a Creative use of computer generated graphics, this DM ad fake out of home ad transforms Berlin’s architectural heritage into a fresh, relatable spectacle, highlighting DM’s commitment to innovative advertising.

Metadata

Brand Industry: Beauty & Personal Care

Country: Germany

City: Berlin

Effects / Animations: Large Objects, Flying Objects, Revealing, Cloth

Surroundings: Victory Column, Tree, Street, Square

Posted on October 31, 2024

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