DM Helicopter Unveils Shampoo Monument
Berlin's Victory Column Becomes Shampoo Bottle
This DM fake out-of-home advertisement features Berlin's historic Victory Column, initially draped in a white cloth bearing the DM logo. Onlookers are shown observing the scene with curiosity.
A DM helicopter then appears, progressively removing the covering to reveal an enormous Pomélo+Co. shampoo bottle, which has replaced the landmark. This creates a striking visual contrast through the creative application of computer-generated graphics.
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FOOH Impact ScoreSolid
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