FOOH Impact Score:
Solid
Learn moreThis Ray-Ban fake out of home ad begins with striking red-painted taxis gliding through the bustling streets of New York, each uniquely designed with giant lenses from the Ray-Ban Reverse collection mounted on top. This moment cleverly highlights the brand’s seamless integration of fashion and innovation as the lenses reflect the city’s energy, capturing attention while the taxis move in unison toward a single destination. As a perfect blend of Clear storytelling and Dynamic product integration, the CGI effects enhancement is designed for teasing an exclusive ride to The After, blending style and mystery into an unforgettable journey.
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