Ray-Ban Big Lens on Taxi Car Top
Taxis Glide Toward The After
This fake out-of-home (FOOH) advertisement for Ray-Ban features red-painted taxis navigating the streets of New York. Each taxi is uniquely designed with giant lenses from the Ray-Ban Reverse collection mounted on its roof.
The lenses reflect the city's energy, capturing attention as the taxis move in unison towards a single destination. This CGI effects enhancement is designed to tease an exclusive ride to 'The After', blending style and mystery.
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FOOH Impact ScoreSolid
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