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Zara Eiffel Tower Floating Heart Balloons

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Credits

Brand: Zara

Agency / Production / VFX: Unknown

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Imagine the Eiffel Tower turning into a giant cloth rack for a fashion statement. That’s the Distinctive premise of this Zara FOOH campaign featuring the Love Collection. The video unfolds as a large purple inflated balloon sits at the tower’s center, while a striking red outfit hangs from the structure, symbolizing the essence of the collection. As the tower slowly rotates, red heart-shaped balloons float through the sky, enhancing the romantic and dreamy atmosphere. Using computer generated graphics, this Zara FOOH campaign transforms an iconic landmark into an Innovative product showcase.

Metadata

Brand Industry: Retail & Fashion

Country: France

City: Paris

Effects / Animations: Large Objects, Floating Objects, Object Transformation, Object Animation, Cloth

Surroundings: Eiffel Tower, Cityscape

Posted on February 13, 2023

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