Zara Eiffel Tower Floating Heart Balloons
Eiffel Tower Becomes a Rotating Clothes Rack
This Zara FOOH (fake out-of-home) campaign features the Love Collection, transforming the Eiffel Tower into a giant cloth rack. A large purple inflated balloon is positioned at the tower’s centre, with a striking red outfit hanging from the structure, symbolising the collection's essence.
As the tower slowly rotates, red heart-shaped balloons float through the sky, enhancing the romantic and dreamy atmosphere. This computer-generated campaign transforms an iconic landmark into an innovative product showcase.
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FOOH Impact ScoreImpressive
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Credits
Brand:
MAUVAIS Two-piece Outfits Delivered by Drones
VFXaddART
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