FOOH Impact Score:
Impressive
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Imagine the Eiffel Tower turning into a giant cloth rack for a fashion statement. That’s the Distinctive premise of this Zara FOOH campaign featuring the Love Collection. The video unfolds as a large purple inflated balloon sits at the tower’s center, while a striking red outfit hangs from the structure, symbolizing the essence of the collection. As the tower slowly rotates, red heart-shaped balloons float through the sky, enhancing the romantic and dreamy atmosphere. Using computer generated graphics, this Zara FOOH campaign transforms an iconic landmark into an Innovative product showcase.
Victoria Beckham
Havaianas
J.Lindeberg +
USA Golf
Lacoste
Galeries Lafayette
JD Sports +
The North Face
Zara
Zara