FOOH Impact Score:
Impressive
Learn moreImagine the Eiffel Tower turning into a giant cloth rack for a fashion statement. That’s the Distinctive premise of this Zara FOOH campaign featuring the Love Collection. The video unfolds as a large purple inflated balloon sits at the tower’s center, while a striking red outfit hangs from the structure, symbolizing the essence of the collection. As the tower slowly rotates, red heart-shaped balloons float through the sky, enhancing the romantic and dreamy atmosphere. Using computer generated graphics, this Zara FOOH campaign transforms an iconic landmark into an Innovative product showcase.
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