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Musinsa Giant Beauty Items and Toy Capsule

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FOOH Impact Score

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Credits

Brand: Musinsa

Metadata

Brand Industry: Fashion & Apparel

Country: South Korea

City: Seoul

Effects / Animations: Large Objects, Simple Motion

Surroundings: Grassy Field, Skyscrapers

Date posted: May 17, 2024

Source: Instagram

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In this Musinsa FOOH campaign, a grassy park field set against a skyline of towering skyscrapers comes to life with scattered, oversized beauty products such as a brush, lipstick, and tubes. The ad humorously reimagines a toy capsule machine as a beauty product dispenser, complete with a prominent Musinsa logo and a compact powder surprise revealed from a giant capsule ball. An engaging display that masterfully blends humor with product storytelling, inviting viewers into Musinsa's curated world of special beauty offerings.

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