Musinsa Giant Beauty Items and Toy Capsule
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: Musinsa
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In this Musinsa FOOH campaign, a grassy park field set against a skyline of towering skyscrapers comes to life with scattered, oversized beauty products such as a brush, lipstick, and tubes. The ad humorously reimagines a toy capsule machine as a beauty product dispenser, complete with a prominent Musinsa logo and a compact powder surprise revealed from a giant capsule ball. An engaging display that masterfully blends humor with product storytelling, inviting viewers into Musinsa's curated world of special beauty offerings.
