Zivera Giant Handbags Roll Past Arc de Triomphe

In this Zivera FOOH ad, a quiet morning view of the Arc de Triomphe is interrupted as a giant red handbag—complete with Zivera’s signature logo and fully-equipped with wheels—rolls majestically across the frame. The scene unfolds as it's quickly joined by two more oversized bags, one pristine white and another split into contrasting shades of green, gliding through Parisian traffic like surreal fashion vehicles, catching the city off guard one bold moment at a time. With a dynamic use of VFX, this Zivera bag installation FOOH ad transforms everyday cityscapes into a fresh, relatable spectacle, highlighting Zivera’s creative take on reimagining Parisian style in public spaces.