CeraVe Giant Bottle Pumps Foam in the Sky
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FOOH Impact Score
Outstanding
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A
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C
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Brand: CeraVe
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In this CeraVe FOOH campaign, thick white soap suds drift like clouds as a giant bottle of CeraVe Air Foam Cleanser floats across the sky, subtly dispensing foam from above. The ad humorously reimagines the open sky as a nurturing skincare canvas, with a vintage biplane towing a bold red ‘NEW’ banner behind the airborne product. A dynamic execution that masterfully blends creativity with brand identity, highlighting a cleanser specially crafted for combination skin in a captivating way.
