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CeraVe Giant Bottle Pumps Foam in the Sky

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Credits

Brand: CeraVe

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Fluid & Splash, Fire & Smoke, Floating & Flying Objects

Surrounding: Sky

Date posted: July 19, 2025

Source: Instagram

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In this CeraVe FOOH campaign, thick white soap suds drift like clouds as a giant bottle of CeraVe Air Foam Cleanser floats across the sky, subtly dispensing foam from above. The ad humorously reimagines the open sky as a nurturing skincare canvas, with a vintage biplane towing a bold red ‘NEW’ banner behind the airborne product. A dynamic execution that masterfully blends creativity with brand identity, highlighting a cleanser specially crafted for combination skin in a captivating way.

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