FOOH Ad Mercado Livre Giant Box Uncovers Stadium in Brazil

Mercado Livre Giant Box Uncovers Stadium in Brazil

Giant Box Uncovers Stadium in fake-out-of-home ad of Mercado Livre

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FOOH Impact Score:

Outstanding

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Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Services

Country: Brazil

Effects / Animations: Large Objects, Floating & Flying Objects, Floating & Flying Objects, Simple Motion, Reveal & Unboxing

Surrounding: Estádio Municipal Paulo Machado De Carvalho

Date posted: January 31, 2024

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This Mercado Livre faux ooh ad begins with three bright yellow helicopters lifting a giant box bearing the brand's logo over São Paulo, Brazil. This moment cleverly highlights the brand’s bold vision as the box gradually reveals the Estádio Municipal Paulo Machado de Carvalho (Pacaembu Stadium) beneath, set against a dusk backdrop, hinting at a significant transformation for the iconic football venue. As a perfect blend of Dynamic storytelling and CGI effects, the enhancement is designed for capturing attention and generating excitement around the brand’s campaign.