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Betano Jersey Waves on the Building

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Betano

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Argentina

City: Buenos Aires

Effects / Animations: Fire & Smoke, Projection & Hologram, Fireworks & Droneshows

Surroundings: Plaza De La República, Buildings, Obelisco De Buenos Aires, Night

Date posted: May 5, 2025

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In this Betano FOOH campaign, two friends stroll through the Plaza de la República in Buenos Aires at night as a captivating Club Atlético River Plate jersey bearing the Betano logo hangs impressively on a nearby high-rise. The ad dramatically reimagines the city skyline with a jersey transformed into a statement of club pride, textured with CGI effects that bring the entire display to life through bursts of fireworks and rich digital screens. A dynamic execution that masterfully blends excitement and culture with a vivid reflection of Betano’s identity as the official partner of Argentina’s record-holding club.

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