FOOH Impact Score:
Improvable
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In this Betano FOOH campaign, two friends stroll through the Plaza de la República in Buenos Aires at night as a captivating Club Atlético River Plate jersey bearing the Betano logo hangs impressively on a nearby high-rise. The ad dramatically reimagines the city skyline with a jersey transformed into a statement of club pride, textured with CGI effects that bring the entire display to life through bursts of fireworks and rich digital screens. A dynamic execution that masterfully blends excitement and culture with a vivid reflection of Betano’s identity as the official partner of Argentina’s record-holding club.