Balenciaga Glowing "Happy New Year" Installation
Balenciaga: Happy New Year FOOH Campaign
This Balenciaga FOOH campaign presents an aerial view of a glittering city at night. A luminous installation spelling out 'HAPPY NEW YEAR' is revealed directly below, flanked by two illuminated Ferris wheels. Distant fireworks fill the sky with bursts of colour.
As gentle snowflakes begin to fall across the cityscape, the camera glides over the glowing letters, pausing on the movement of the Ferris wheels and the sparkling pyrotechnics. This dynamic use of computer-generated imagery transforms the everyday skyline into a festive celebration, aiming to evoke a sense of seasonal wonder and capture the spirit of the moment through motion, light, and celebration.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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