Balenciaga Glowing "Happy New Year" Installation

In this Balenciaga FOOH campaign, an aerial view of a glittering city at night reveals a luminous installation spelling out HAPPY NEW YEAR directly below as two illuminated Ferris wheels spin beside the letters, while distant fireworks fill the sky with bursts of color. The scene unfolds as gentle snowflakes begin to fall across the cityscape, and the camera glides over the glowing letters, pausing on the movement of the Ferris wheels and the sparkling pyrotechnics in the distance to evoke a sense of seasonal wonder. With a dynamic use of computer generated imagery, this Balenciaga New Year-themed presentation transforms the everyday skyline into a festive celebration, highlighting Balenciaga’s aim to capture the spirit of the moment through motion, light, and a sense of celebration.