Michael Hill Giant Shopping Bag Covered in Sand
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Michael Hill CGI campaign, a towering shopping bag adorned with the brand’s elegant logo rises from the sands of Bondi Beach, its pale handles arching against the sky. The ad dramatically reimagines Sydney’s coastline as a backdrop for a glowing pearl gently spilling from the bag, casting glints of light across golden sand and turquoise waves. A magical concept that masterfully blends cinematic flair with a compelling nod to the brand’s refined identity and the excitement of their Bondi Junction store opening.
