Michael Hill Giant Shopping Bag Covered in Sand
Day FiveAvailable for work
Michael Hill: Bondi Beach CGI Campaign
This CGI campaign for Michael Hill features a towering shopping bag, adorned with the brand’s logo, rising from the sands of Bondi Beach. Its pale handles arch against the sky, reimagining Sydney’s coastline.
A glowing pearl gently spills from the bag, casting glints of light across the golden sand and turquoise waves. This concept coincides with the opening of their Bondi Junction store.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Day Five
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