Ralph Lauren Drone Light Show Around the World

In this Ralph Lauren fake out of home ad, a high-concept drone display takes off above the brand’s Madison Avenue store, lighting up the sky with an intricate showpiece of Polo Ralph Lauren’s signature imagery. The scene unfolds as the staged performance travels globally—from a glowing horse and hockey formation in New York City to a teddy bear with a wine glass over Shanghai, followed by a radiant Ralph Lauren bag, then a tuxedoed bear toasting in Paris, and finally “HAPPY NEW YEAR” and “RALPH LAUREN 2024” shining over major landmarks like the Brooklyn Bridge and London’s Tower Bridge. With a Creative use of CGI, this Ralph Lauren drone spectacle fake out of home ad transforms urban nightscapes into a festive, immersive experience, highlighting Ralph Lauren’s global spirit and its New Year’s celebration campaign.