Ralph Lauren Drone Light Show Around the World

This fake out-of-home advertisement for Ralph Lauren features a high-concept drone display. The spectacle begins above the brand’s Madison Avenue store, illuminating the sky with intricate formations of Polo Ralph Lauren’s signature imagery.

The staged performance then travels globally: a glowing horse and hockey formation appears in New York City, followed by a teddy bear with a wine glass over Shanghai. A radiant Ralph Lauren bag is next, then a tuxedoed bear toasting in Paris. The show concludes with “HAPPY NEW YEAR” and “RALPH LAUREN 2024” shining over major landmarks such as the Brooklyn Bridge and London’s Tower Bridge.

Through creative use of CGI, this Ralph Lauren drone spectacle transforms urban nightscapes into a festive, immersive experience, highlighting the brand’s global spirit and its New Year’s celebration campaign.