Samsung Swordsman's Duel with the Dragon

In this Samsung mixed reality ad, a lush green field becomes the stage as a man brandishing a sword faces off with a fire-breathing dragon descending from the skies. The scene unfolds as he raises his hand, triggering an invisible shield just as flames erupt — only for the view to seamlessly shift to him holding the Samsung Galaxy S25 Ultra, where he edits an image of the dragon using Galaxy AI, before returning to the field and pulling the sword from the ground with renewed purpose. With a clear use of augmented reality, this Samsung smartphone mixed reality ad transforms fantasy creatures into a fresh, relatable spectacle, highlighting Samsung’s push to showcase the creative power of Galaxy AI.