Lust Giant Frog Leaps Across City Streets

This FOOH campaign for Lust's Air Liquid Max sneakers opens with Julieta Ortega filming a pair of feet in green and black Air Liquid Max shoes. Through her camera lens, a giant frog appears, first perched on a rooftop, then crushing sections of sidewalk in another part of the city. It leaps again, cracking asphalt and smashing a building top as bystanders flee.

The scene concludes with a life-size frog calmly walking past Julieta's feet and stopping in front of her. The film ends with a black screen displaying the Lust and Air Max logos. This CGI-driven campaign aims to promote the Air Liquid Max as a strong, fluid shoe that makes a striking impression in the urban environment.