Lust Giant Frog Leaps Across City Streets

In this Lust FOOH campaign, the spot opens on a pair of feet in green Air Liquid Max shoes with black blotches pacing along a city pavement before stopping as Julieta Ortega lifts her camera to frame the scene. The scene unfolds as, through her lens, a giant frog appears perched on a rooftop and is snapped, then suddenly reappears in another part of the city where its legs crush sections of sidewalk, before leaping again to slam into a street corner and crack the asphalt, smashing a building top while bystanders run away, until a life-size version calmly walks past Julieta’s feet and halts in front of her, and the film closes on a black screen with the Lust and Air Max logos, underscoring the bold, fluid presence of the Air Liquid Max moving through the city. With a dynamic use of CGI, this Lust sneaker spot FOOH campaign transforms urban streets into a fresh, relatable spectacle, highlighting Lust’s goal of promoting the Air Liquid Max as a strong, fluid shoe that leaves a striking impression in the city.