Benefit Cosmetics Girl Pumping Up Lashes on Building

In this Benefit Cosmetics FOOH ad, a woman stands outside the corner of a building, pumping a ball pump styled like the BADgal Bounce Mascara while oversized black balloon lashes inflate above her. The ad humorously reimagines a city street corner with an inflatable mascara that triggers a cascade of bold lashes and colorful balloon shapes—flowers, a bear, an eye, and a hot air balloon—that gently lift into the sky. A Captivating piece that masterfully blends humor and creativity with a memorable twist on makeup volume.