Benefit Cosmetics Girl Pumping Up Lashes on Building

This FOOH ad for Benefit Cosmetics features a woman outside a building corner, using a ball pump styled like the BADgal Bounce Mascara. As she pumps, oversized black balloon lashes inflate above her.

The ad reimagines a city street corner with an inflatable mascara that triggers a cascade of bold lashes and colourful balloon shapes. These shapes, including flowers, a bear, an eye, and a hot air balloon, gently lift into the sky.

This captivating piece blends humour and creativity, offering a memorable twist on makeup volume.