FOOH Impact Score:
Impressive
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This Samsung fake ooh ad begins with a hand holding a phone displaying the Samsung SmartThings App on the side of the street, as illuminated buildings glow in the background at night. This moment cleverly highlights the seamless connectivity of Samsung’s ecosystem as two drones emerge from another street carrying a digital screen, hover around a corner, and mount it onto a massive Samsung Bespoke AI Laundry Front-load Washer Dryer placed across the street; the drones then move to the other side and attach another screen onto a Samsung Bespoke AI Refrigerator, showing a soccer match in progress. As a perfect blend of creative storytelling and engaging product integration, the CGI enhancement is designed for promoting the intelligent control and connectivity of Samsung Bespoke AI with the SmartThings App.